Last Year’s Agenda (2018)

8:00am – 9:00am: Registration & Networking, Continental Breakfast

9:00am – 9:10am: Welcome Address Michelle Madl-SoehrenCoordinator, Small Business Initiative

9:10am – 9:50am: Morning Keynote, Allison Liddle Life Under Construction: The 5 Steps to Empower Yourself
Empower (verb): to make (someone) stronger and more confident, especially in controlling their life and claiming their rights. In this uplifting keynote speech, Allison will share with her personal transformation journey on becoming empowered. Over the course of 2 years she experienced many life changes (both personally and professionally) that could have dragged her down. She shares many of these stories in her new book, Life Under Construction: Designing a Life You Love. Instead, she decided to use these life changes to grow herself, her business, and create a new empowered life for herself. She shares this process in an easy to digest format called, ‘The 5 Steps to Empower Yourself.’ The steps are simple, but profoundly powerful when applied. You will leave this speech energized, inspired, and empowered to move forward in your life.


9:50am – 10:00am: BREAK


[T1 = Small Business & Entrepreneurship, T2 = Professional Development, T3 = Personal Enrichment]

10:00am – 11:00am: Session One

T1: What WWBIC Do For You?: Amber Miller – Wisconsin Women’s Business Initiative Corp.
Are you currently in business or thought of starting your own? Learn about WWBIC’s services, including no cost business education courses and small business loans. You will be introduced to the range of services and support offered by WWBIC statewide.

T2: Embracing Diversity & Inclusion in the Workplace: Anna Steinfest, AFF Research
Promote inclusiveness and diversity within your workplace to foster an open-minded company culture.  Not only does this make good business sense – it also makes your workplace a more interesting and personally enriching Environment.  Whether you’re working at a small start-up or are part of a large multinational corporation, the benefits of diversity in the workplace are equally compelling in today’s globalized business environment.  Diversity can take many forms,from culture and nationality to gender, race, educational background, and more.  Whatever your current role, Anna will share strategies you can implement straight away to promote workplace diversity.

T3: Investing from a Woman’s Perspective: Miranda Bonde
An increasing number of wives are out-earning their husbands, but women often must take a time-out from working, resulting in reduced savings. To further complicate things, women often outlive men, so their money needs to last longer. While men and women often have similar financial goals, they often need to approach investing differently, so their journey toward those goals can take a different route. You can build and strengthen relationships with female clients by recognizing the challenges they face and educating them about their options.


11:00am – 11:15am: BREAK


11:15am – 12:15pm: Session Two

T1: An Introverts Guide to Surviving Networking, Kate Guth, Kerber Rose, S.C.
Do your palms sweat at the thought of shaking hands? Does your throat close up at the thought of small talk? This is what the THOUGHT of networking may feel like if you an introvert. Networking and building connections is an essential part of developing your business; so don’t start planning your escape from the minute you walk into the room! Learn how to prepare yourself for events, build a buddy system, break the ice, cultivate meaningful conversations and relationships. Join Kate Guth, a self-proclaimed ‘creative-introvert-empath’, and learn from her journey as reserved quiet gal to a relationship builder extraordinaire in the networking world!

T2: Linksters, iGen, Generation Z: What Super-Connected Kids Mean for the Rest of Us – Terra Fletcher
Ready or not, here comes the post-Millennial generation! Each generation has encountered technological disruption and shifts in economics, politics and society. At the same time, no other generation in the history of mankind is like Gen Z! Digital natives in every sense, what does “disruptive invention and reinvention as the norm” mean for business and organizations for the future? From marketing to manufacturing, how can we prepare to work with Gen Z? Is the youngest generation our best hope for taking on the workplaces’ biggest challenges and opportunities? Do’Zers really lack face-to-face interaction and verbal communication skills? How can we as individuals of previous generations
prepare ourselves for the wave of youth to come?

T3: Deliver the Message or Let it Go – A Toolkit for Tough Conversations: Heidi Jackson
There are dozens of books on the topic of holding challenging conversations – focusing on the importance of having them and in a way that is effective. Avoiding or delaying a tough conversation can fill you with anxiety, distract you from other work and create other damaging and negative outcomes.  While dodging uncomfortable conversations is an option, it’s not a leadership option.  Everyone has opportunities to summon inner courage and address issues directly. It’s not about the amount of problems that you have, but how rapidly and respectfully problems are solved. This session will address tough conversations and summarize strategies for successfully navigating common issues. Be prepared to be engaged in discussion. Leave with one powerful word to guide future conversations. You have more control and influence than you think!


12:15pm – 1:30pm: Lunch & EmpowHER Hour Panel

  • 12:15 to 12:30 – Distribution of lunches and seating
  • 12:30 to 1:00 – EmpowHER Hour, lunch panel discussion
  • 1:00 to 1:15 – Open questions

1:15pm – 1:30pm: BREAK


1:30pm – 2:30pm: Session Three

T1:Building a  “Boss Babe” Business Model, Michelle Madl-Soehren
The first step any entrepreneur should take in “starting out” is to begin working their concept into a process that will eventually lead them through informed decision-making. By creating a business
model, entrepreneurs can broadly document the rationale of how their business will develop and assess a number of alternative approaches to their unique business opportunity.  The business modeling process provides value to real-world entrepreneurs as a preparatory step before writing a more comprehensive business plan.

T2: Living in Strengths: Heidi Gossen – InPowered Life Coaching
You are one in a million… No, you are 1 in 33 million according to research done by Gallup. Uniquely gifted and talented, you bring a flare to life that no one else does, be it work or play. Living in Strengths will give you some tools to help you discover your strengths, debunk some “well rounded” myths and help you learn how to claim and aim your strengths. It’s so much easier to swim with the current than upstream.

T3: Small Steps to Reach a Big Payoff, Sherry Freeman
Have you ever had a goal that you wanted to reach; lose 30 pounds, workout every day, get up at 5 a.m. every week day? Were you able to reach that goal? So many of us can’t. And it isn’t because “we are weak”, “don’t have enough motivation”, or can “never stick to anything”. It’s because it’s hard! And we don’t necessarily have the behavior techniques and tools to help ourselves. Behavioral Economics has flourished. We know more now than ever before about how to set someone up for the best chance of reaching their goal. These techniques may just be what you need to knock the next goal out of the park!


2:30pm – 2:45pm: BREAK


2:45pm – 3:45pm: Session Four

T1: The When, Why and How of Becoming WBE Certified – Jean P. Wisconsin Procurement Institute, Appleton
Woman owned businesses can receive advantages when selling to various Public and Private entities.  In most cases, a certification process must be completed to qualify.  It is important for businesses to understand the certification requirements and the potential benefits to their business prior to investing their time and resources in the certification process.   This presentation will provide an overview of these programs, application process, describe eligibility requirements as well as the benefits and obligations for certifications with: Federal Government agencies • State Government agencies (including WisDOT and State of Wisconsin) •  Local Government agencies (including Milwaukee City and County, Dane County, Madison (City), MMSD) • Corporate (Large business).

T2: Make em’ Laugh: Women’s Use of Humor at Work – Dr. Lucy Arendt
Should women use humor at work? Are men and women equally successful when using humor at work? Are all types of humor created equally? Does a person have to be a great joke teller to use humor their use of humor in the workplace. We’ll focus specifically on the different types of humor and the outcomes most typically associated with each, especially as those outcomes relate to women. Participants will leave with a solid understanding of the do’s and don’ts of using humor at work.

T3: The Emotionally Intelligent Woman, Renee Butrym
Emotional intelligence – E I is a learned skill that outlines methods for incorporating emotional skills in life. This class focuses on learning interpersonal skills to explore confidence, empathy, and emotional maturity. Studies show employees with high emotional intelligence can earn an average of $19,000 more per year than employees with low emotional intelligence.


3:45pm – 4:00pm: CLOSING REMARKS