Choose the path of your day!
  1. Small Business Development & Entrepreneurship
  2. Professional Development
  3. Personal Enrichment
Hold My Spot!Venue Map

Kick Off & Keynote: 8:00 AM – 10:00 AM

8:00 AM – 8:30 AM

Registration, Networking and Continental Breakfast
Business Showcase OPEN FOR BUSINESS

Connect…SHOP…network with other AWESOME WOMEN… fuel up and get ready for a great day!

8:30 AM – 8:45 AM

Welcome Address

Michelle Madl-Soehren, Founder and Coordinator of the N.E.W. Women’s Business Summit &
Joan Johnson, Executive Director of Reset.Life, Inc.

9:00 AM – 9:50 AM

Keynote: The Value of Being Heard

Communication is difficult. Words are often misunderstood or misconstrued. People are formulating their responses before you are done talking. Communication doesn’t have to be hard. Liysa will teach you to use improv principles to help you be heard and lead those wanting help being heard. Key points are:

  • How to listen with yes, and
  • Avoiding self judgement to engage better
  • Reminders to live in the moment
Liysa Callsen

9:50 AM – 10:00 AM


Session One: 10:00 AM – 11:00 AM

Track One

Entrepreneur Resource Panel

Learn about the local resources that are available to new and existing entrepreneurs and how each of these organizations can assist you whether your business is still in the idea stage or you are in need of growth, operations, funding, sustainability and business plan development.  These organizations can assist with every area of your business development needs.

Track Two

10:00 AM – 11:00 AM

The Power of Your Body Language

Did you know you have a superpower? You have the power to influence people without even saying a word! Grab your cape and join Kristin in her dynamic presentation on the “Power of Body Language.” In this talk, Kristin will give you actionable tips and strategies to feel more confident and capable, to treat people with dignity and respect, to master employee relations, and to have more effective and meaningful relationships with clients, colleagues, friends, and family. In a world so focused on the words we say, most people are missing out on how we say those words, the nonverbal behind the verbal You have the ability to harness the power of nonverbal communication, to revolutionize the way you present yourself, to change the way you approach people and events, and to utilize a unique skill-set to become the best version of yourself…Are you ready to level-up your success?

Kristin Bock

Body Language Blueprints

Track Three

10:00 AM – 11:00 AM

Become CEO of YOUR Life

Keeping steady in a disorderly world is a constant change. Every day can feel like an avalanche of surprises; good and bad! Join Anna as she delivers her no-nonsense business approach to life and achievement. With her diverse professional background delivering human services and taking political action, Anna has learned the benefits of Inc-corporating executive power into one’s personal life. Follow along as she guides you through the steps of moving forward with your dreams like a boss. Your future starts today.

Anna Gouker

A.G. Ventures, LLC

11:00 AM – 11:15 AM


Session Two: 11:15 AM – 12:15 PM

Track One

Make Your Website Work for You!

In this interactive session, Alex will go over website lingo 101, and take you through some practical tools to figure out who exactly you’re trying to reach, how to clarify your message, and how to make your site convert into leads and sales. By the end of the session, you’ll walk away with a filled out worksheet for outlining the perfect homepage for your business.

Alex VandeHei

HeiPro Digital

Track Two

11:15 AM – 12:15 PM

Take the Fear Out of Posting on LinkedIn

LinkedIn is still one of the most effective places to find a job, network and share information about you and your business. Research shows that you need to post at least 20 times a month to reach your intended audience. But what to post? This interactive session is one for anyone looking to increase their presence on LinkedIn. You will learn what items get the most traction on LinkedIn and you will unleash your creative mind and practice coming up with topics on the spot. We will even post to LinkedIn! With a little practice, posting on LinkedIn will be effortless and fun!  

Tori England

T.L. England Consulting

Track Three

11:15 AM – 12:15 PM

Uncovering Your Personal Brand

Whether you know it or not, you have a personal brand. It’s what people say about you when you are not in the room. It also helps act as a decision-making filter when you’re pulled in a million directions. Whether you’re looking for a new job, seeking more sales for your company, or vetting new volunteer opportunities, uncovering your personal brand will help in all areas of your life!

Melinda Morella-Olson

Imaginasium & Be You Beauty

Lunch, Networking & Exhibitor Showcase: 12:15 PM – 12:45 PM

Grow your professional inner circle—and your tribe! This will not be your average networking event. Bring your business cards, because you are going to meet some amazing and like-minded women that want you to succeed! 

EmpowHER Hour Panel: 12:15 PM – 12:45 PM

During a facilitated panel discussion, you will be inspired by the stories that led these five dynamic female leaders to be the women they are today!

Bridget O'Connor, Owner | Principal | Founder, O'Connor Connective & The Connective: A Place for Women in Business
Jenn Endries, Academic Dean, Rasmussen College
Jenna Atkinson Founder, The P5 Project and P5 Women's Summit
Lisa Cruz, CEO, Red Shoes, Inc.

1:30 PM – 1:45 PM


Please note the exhibitors and vendors will be tearing down their booths following this break so if there was something you wanted to purchase or perhaps a resources you wanted to talk to…this is your last chance!

Session Three: 1:45 PM – 2:45 PM

Track One

Your Small Business HR Checklist

Kristin will highlight the important and/or necessary human resource considerations for your small business. Following the presentation, Kristin will host a fun and interactive Q&A session as participants get their HR questions answered! 

Kristin Odell


Track Two

1:45 PM – 2:45 PM

Creating a “She’cosystem” in Northeast Wisconsin: A Panel Discussion

Four women will share their stories about how their individual passion for serving others is contributing to the empowerment of women in northeast Wisconsin which has organically led to the growth of a “she’cosystem” of female leaders, entrepreneurs and inspiring women to take risks and lean into their own personal and professional passions.  

Joan Johnson, Executive Dir., RESET.LIFE, Inc. & Owner, Sunrise on Main Boutique
Leslie Asare, Publisher, WOMEN Magazine
Michelle Madl-Soehren, Founder, N.E.W. Women's Business Summit & Owner, Atuni Group, LLC
Jess Hopp, Owner/Founder The Planner Collective, LLC & Co-Founder, The Nest Cowork + Club

Track Three

1:45 PM – 2:45 PM

Generative Strategic Life Planning

We spend at least two-thirds of our day working and sleeping.  It turns out, how we spend the rest of our time has the greatest impact on our career and our ability to physically repair through sleep.  This presentation will show how to create a strategic plan unique to you for this portion of your life that raises all of your life beyond Sustainability to Generativity.

Laura Lenhart

Marcus Performing Arts Center

Session Four: 3PM – 4PM

Track One

Growing Beyond Small: The 9 Tenets of Small Business Growth & Sustainability

Karen has been there and done it. And, she spent 3 years researching others who also successfully grew their businesses beyond small. During this engaging session, Karen will share with you the 9 tenets she identified and tools she uses with her clients. You will leave this session with the knowledge you need to grow and sustain your business.

Karen Altekruse, MBA, PhD

Executive Excellence, LLC

Track Two

3 PM – 4 PM

Vinegar, Honey & Change:
Communication Imperatives for Leaders

 Explore the effect that our communications have on our productivity, innovation, commitment, accountability, collaboration, and problem-solving.  During Tina’s session you will learn about:

  • Preferred senders for audiences
  • Situational communication
  • Communication planning and strategy
  • Framework to assess and re-assess change and communications
Tina Schuelke

Change Management Communications Center, LLC

Track Three

3 PM – 4 PM

Finding Your Purpose | Breaking Doesn’t Mean You’re Broken

A perspective shift on the breaking process:
We must experience tension in order to become more, create more, and achieve more.  Your response to tension determines if the “breaking” you experience will leave you broken or reveal the best version of yourself.  We can choose to let our past hold us back and define our self-worth or we can choose to use our past to propel us with purpose and intention in order to grow and live a fulfilling life.

Together, we will discuss the things that block our success and how to intentionally grow in self-esteem to drive our personal and professional lives to new levels.

    Molly Urban

    DealerSocket, Flowcess


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